The iconic, bestselling roadster – built for pure driving pleasure
The ultra-sporty, all-new Mazda MX-5’s stunning looks and perfect proportions make this evolution of the KODO – Soul of Motiondesign especially pleasing to the eye. When you sit in this two-seater and feel the breeze, you’ll experience the pure driving pleasure MX-5 was built for.
Our award-winning SKYACTIV technology and ‘gram strategy’ ensure that this compact, lightweight sports car delivers an exhilarating driving sensation – creating an intimate Jinba-Ittai bond between you and the MX-5. And this is enhanced by built-in innovative MZD Connect Infotainment system and i-ACTIVSENSE safety features that work like an extension of your own body.
More details on this stunning new car here.
Awards Winning recognition for innovative design
The all-new MX-5 is the 2015-2016 Car of the Year Japan. It is the second time the iconic two-seater has captured the home country’s most prestigious automobile prize after the previous generation did so in 2005-06. The new MX-5 is also the third Mazda from the highly acclaimed current model generation in the past four years to win Car of the Year Japan following the Mazda CX-5 (2012-13) and Mazda2 (2014-15)
The fourth-generation of the iconic MX-5 has won the “Red Dot: Best of the Best” prize, the contest’s highest distinction, bestowed on only 1.6% of the submissions this year for exceptionally ground-breaking designs. KODO’s lines and shapes represent pent-up energy and the athletic “moving” nature of Mazda’s vehicles.
All-New Mazda MX-5 scoops more awards
The fourth-generation Mazda MX-5 has been named both the 2016 World Car of the Year (WCOTY) and the World Car Design of the Year. It is the second Mazda to win the WCOTY award, following the Mazda2 in 2008, and the first model to win both titles in the history of the awards.
World Car of the Year was established in 2004 by an international group of automotive journalists, and the judging panel this year consisted of 73 journalists from 23 different countries. The MX-5 was announced victorious over other finalists the Audi A4 Sedan/Avant and the Mercedes-Benz GLC, at the New York International Auto Show on March 24th. The other finalists for World Car Design of the Year were the Jaguar XE and the Mazda CX-3.
“What a wonderful honour, to have the Mazda MX-5 named both World Car of the Year and World Car Design of the Year,” said Masahiro Moro, President and CEO, Mazda North American Operations, and Managing Executive Officer, Mazda Motor Corporation. “As our iconic MX-5 roadster approaches one-million units of production, this award is proof that it is as young, vibrant, fun and relevant as ever, and proof that every Mazda looks as incredible as it drives, and drives as incredibly as it looks.”
“While I accept this award on behalf of the company, I do so representing every Mazda employee, retail partner and customer around the world who has ever felt the joy of driving a pure roadster.”
Ikuo Maeda, Mazda’s Executive Officer and General Manager of the Design Division, said, “I’m very proud to accept this award, proof that our designs can connect with people all around the world. Our new-generation lineup has been designed under the KODO-Soul of Motion design philosophy which aims to bring cars to life, and we’ve continually refined the beauty of its forms. Mazda is a proud Japanese brand and, moving forward, we are determined to continue enhancing our designs.”
The fourth-generation MX-5 is the sixth model in Mazda’s new-generation line-up of vehicles featuring the full range of SKYACTIV TECHNOLOGY and KODO—Soul of Motion design. Launched globally in 2015, the model has found favour with customers thanks to its vastly reduced curb weight, human-centered design and ‘Jinba-ittai’ fun-to-drive feel.
The new MX-5 has won over 30 awards so far, including 2015-2016 Car of the Year Japan and 2016 UK Car of the Year (UKCOTY). The retractable hardtop version of the model, Mazda MX-5 RF, makes its world debut at the 2016 New York International Auto Show.
Mazda will continue making cars that are fun to drive, aiming to become a ‘one-and-only’ brand which customers will choose again and again.
Mazda debuts new MX-5 with retractable hardtop
Mazda revealed the Mazda MX-5 RF (“retractable fastback”) on the eve of the New York International Auto Show. The latest version of the legendary sports car offers a new dimension of open-top driving fun while at the same time staying true to the purpose of Mazda’s previous retractable hardtop MX-5: Making the roadster experience accessible to a broader range of drivers.
In doing so, Mazda has broken with conventional thinking to create something entirely new. Featuring fastback styling with a smooth roofline that slopes down to the rear, the MX-5 RF’s unique rear roof and retractable back window deliver a distinctive new convertible feeling.
The power roof opens and closes with the press of a button while moving at speeds of up to 10km/h. The roof itself stows away compactly and efficiently: Despite the sleek design, the MX-5 RF offers the same boot space as the soft-top model. Also like the soft-top, the new version will be available in Europe with a choice of two revvy petrol engines – the SKYACTIV-G 1.5 and SKYACTIV-G 2.0 – mated either to a delightfully crisp shifting six-speed SKYACTIV-MT gearbox or – exclusively for the MX-5 RF – a six-speed automatic.
Another highlight of the MX-5 RF is the selection of body colours. They include Machine Grey, a new premium colour specially designed to accentuate the subtle yet dynamic surfaces of Mazda’s KODO – Soul of Motion exteriors. Developed in the belief that colour is one of the elements of form, Machine Grey expresses the beauty of a machine’s strength and precision. By intensifying the contrast between light and shadow with a sleek, high-density finish, it gives the impression that the vehicle’s body was sculpted from a solid block of steel.
Paint application is crucial here. Mazda progressed its Takuminuri painting technology originally created for Soul Red, Mazda’s first premium colour, to achieve a precise, high-quality finish that looks as if it were hand-painted by a master craftsman. The system uses a three-coat paint structure consisting of colour, reflective and clear coats. The reflective layer, which contains extremely thin, high-brightness aluminium flakes, shrinks during the drying process to about one-quarter the thickness of most reflective layers. This causes the flakes to lie flat with regular spacing between each flake for a high-density finish that gives the entire surface a sheen when illuminated and a genuine metallic look. Jet black pigment, meanwhile, is used in both the reflective and colour layers. It is visible through the spaces between the aluminium flakes, giving them a black hue and thus heightening the contrast. Machine Grey will be available on a range of Mazda models, including the all-new Mazda CX-9 slated to go on sale in North America this spring.